Privacy policy

Last Updated: [22nd July, 2025]

At Botanika Herbals, we are committed to respecting your privacy and protecting your personal information. This policy outlines how we collect, use, and store your data in compliance with Australian privacy standards, the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and requirements set forth by Meta (Facebook & Instagram), Pinterest, and Google Analytics.

1. Who We Are

Botanika Herbals is an Australian-based small business offering handcrafted herbal skincare, botanical beauty, and wellness products.

If you have any questions about this Privacy Policy or your personal data, please contact us:
Email: info@botanikaherbals.com.au

2. What Personal Information We Collect

We collect information that helps us process your order and improve your experience, including:

  • Your name, email address, shipping and billing address, phone number (when provided)

  • Order history and communication preferences

  • Device type, browser information, and IP address (collected through cookies and analytics tools)

  • Marketing preferences when you sign up for our newsletter or engage with us on social media

3. How We Collect Your Information

  • When you purchase from our store

  • When you create an account or subscribe to our mailing list

  • Through cookies and similar technologies while browsing our site

  • When you interact with our social media pages or ads on platforms like Facebook, Instagram, and Pinterest

4. How We Use Your Information

We use your information to:

  • Fulfill and ship your orders

  • Send you updates, shipping notifications, and promotional content (only if you opt in)

  • Personalize your experience on our website

  • Improve our services, website performance, and advertising

5. Analytics & Advertising Tools

We use the following third-party tools to improve our business and advertising:

  • Google Analytics 4: Helps us understand visitor behavior and site performance

  • Meta Pixel (Facebook/Instagram): Allows us to track ad performance and provide relevant offers

  • Pinterest Tag: Helps measure the effectiveness of our Pinterest ads

These tools use cookies to collect anonymized data. No personally identifiable information is shared with these platforms unless you’ve opted in to marketing communications.

6. Cookies & Consent

When you visit our website, you will see a cookie banner giving you the option to accept or manage cookies.
You can choose to:

  • Accept all cookies (performance, functional, marketing)

  • Opt out of non-essential cookies (like analytics or retargeting)

You can also manage or delete cookies from your browser settings at any time.

7. Data Sharing & Security

We do not sell your personal information.

We may share your data with trusted third parties who help us operate our business (e.g., payment processors, email marketing services, shipping providers). All third-party partners are compliant with privacy laws and contractually obligated to protect your data.

8. Your Rights

Depending on your location, you may have rights to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Opt out of marketing communications at any time

  • File a complaint with your local data protection authority

To exercise your rights, email us at: info@botanikaherbals.com.au

9. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in legal or platform requirements.
We encourage you to review this page periodically.

10. Contact Us

Questions? Email: info@botanikaherbals.com.au
Thank you for trusting us with your information.